A snow leopard and other Asian big cats, are roaming the streets of Delhi. Large banners featuring tigers, leopards and snow leopards have come up around India’s capital and highlight how the cats are threatened by illegal poaching. This is part of a very eye-catching campaign by the World Wide Fund for Nature (WWF) to help people understand the value and fragility of their wildlife. The black and white pictures have a tag line of “Wanted Alive”, a sentiment we would certainly agree with. The Indian government is supporting some very ground breaking snow leopard conservation projects and this campaign will help to spread the word.